UTM Parameters
Track where your website traffic comes from, giving you insight into which marketing efforts drive the most visits and sales.
We’re actively developing a solution to pass UTM parameters through to Shopify checkout and have them appear in order attribution. While it's easy to pass them to checkout, trusted domain requirements in headless environments prevent them from appearing in attribution. Our upcoming update will address this.
In this doc, we will:
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
Standard UTM Parameters
Standard UTM Parameters
Standard UTM Parameters
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
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Be the first to hear about new templates, features, and offers.
Remix OFFSIDE template for free
Just log into Framer to explore how Framer Commerce works, no extra signup.
Stay up to date
Be the first to hear about new templates, features, and offers.