UTM Parameters
Track where your website traffic comes from, giving you insight into which marketing efforts drive the most visits and sales.
In this doc, we will:
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your website traffic comes from. They help you measure which marketing campaigns drive the most visits and sales
Standard UTM Parameters
Standard UTM Parameters
Standard UTM Parameters
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
utm_source
Identifies the traffic source (facebook, google, newsletter)
utm_medium
Shows marketing medium (cpc, email, social)
utm_campaign
Names the specific marketing campaign (spring_sale, new_launch)
utm_term
Tracks paid search keywords (blue_shoes, summer_dress)
utm_content
Distinguishes specific links/ads (top_banner, footer_link)
How to use
How to use
How to use
1
No implementation steps necessary
Create and use your UTM parameters as usual
1
No implementation steps necessary
Create and use your UTM parameters as usual
1
No implementation steps necessary
Create and use your UTM parameters as usual
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Release notes, promos, & more
© Copyright Framer Commerce 2024.
Stay updated
Release notes, promos, & more
© Copyright Framer Commerce 2024.
Stay updated
Release notes, promos, & more
© Copyright Framer Commerce 2024.