Facebook / Meta Pixel
Connect your Meta Pixel to track conversions and retarget across Facebook, Instagram, and WhatsApp.
In this doc, we will:
What is a Facebook / Meta Pixel?
Power up your social media advertising with precise audience targeting and conversion tracking. Maximize your ad spend by understanding exactly how customers interact with your store, from first click to final purchase.
What is a Facebook / Meta Pixel?
Power up your social media advertising with precise audience targeting and conversion tracking. Maximize your ad spend by understanding exactly how customers interact with your store, from first click to final purchase.
What is a Facebook / Meta Pixel?
Power up your social media advertising with precise audience targeting and conversion tracking. Maximize your ad spend by understanding exactly how customers interact with your store, from first click to final purchase.
Purpose
Purpose
Purpose
Tracks user behavior across your Framer storefront
Tracks user behavior across your Framer storefront
Tracks user behavior across your Framer storefront
Enables ad retargeting and conversion tracking
Enables ad retargeting and conversion tracking
Enables ad retargeting and conversion tracking
Powers Facebook/Instagram ad optimization
Powers Facebook/Instagram ad optimization
Powers Facebook/Instagram ad optimization
Data overview
Data overview
Data overview
Key events
PageView
Records when a user loads or reloads any page on your site (Tracked by Framer Commerce)
ViewContent
Tracks when a user views a specific product page (Tracked by Framer Commerce)
AddToCart
Logs when a user adds a product to their shopping cart (Tracked by Framer Commerce)
InitiateCheckout
Captures when a user starts the checkout process (Tracked by Shopify)
AddShippingInfo
Records when shipping information is entered during checkout (Tracked by Shopify)
AddPaymentInfo
Tracks when payment information is added during checkout (Tracked by Shopify)
Key events
PageView
Records when a user loads or reloads any page on your site (Tracked by Framer Commerce)
ViewContent
Tracks when a user views a specific product page (Tracked by Framer Commerce)
AddToCart
Logs when a user adds a product to their shopping cart (Tracked by Framer Commerce)
InitiateCheckout
Captures when a user starts the checkout process (Tracked by Shopify)
AddShippingInfo
Records when shipping information is entered during checkout (Tracked by Shopify)
AddPaymentInfo
Tracks when payment information is added during checkout (Tracked by Shopify)
Key events
PageView
Records when a user loads or reloads any page on your site (Tracked by Framer Commerce)
ViewContent
Tracks when a user views a specific product page (Tracked by Framer Commerce)
AddToCart
Logs when a user adds a product to their shopping cart (Tracked by Framer Commerce)
InitiateCheckout
Captures when a user starts the checkout process (Tracked by Shopify)
AddShippingInfo
Records when shipping information is entered during checkout (Tracked by Shopify)
AddPaymentInfo
Tracks when payment information is added during checkout (Tracked by Shopify)
How to connect
How to connect
How to connect
Warning: Enter your Meta Pixel ID in the Framer Commerce Plugin only. Do not add the code snippet to your site's head - this may break the Shopify connection.
1
Install the Meta Sales Channel on Shopify
This will allow you track the events that are only tracked by Shopify.
1
Install the Meta Sales Channel on Shopify
This will allow you track the events that are only tracked by Shopify.
1
Install the Meta Sales Channel on Shopify
This will allow you track the events that are only tracked by Shopify.
2
Make sure your Framer Commerce plan is Essential or higher
2
Make sure your Framer Commerce plan is Essential or higher
2
Make sure your Framer Commerce plan is Essential or higher
3
Open the Framer Commerce plugin and go to "Store Settings"
3
Open the Framer Commerce plugin and go to "Store Settings"
3
Open the Framer Commerce plugin and go to "Store Settings"
4
Paste in your Meta Pixel ID and hit "Save"
4
Paste in your Meta Pixel ID and hit "Save"
4
Paste in your Meta Pixel ID and hit "Save"
5
Publish your site
5
Publish your site
5
Publish your site
Remix OFFSIDE template for free
Just log into Framer to explore how Framer Commerce works, no extra signup.
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Remix OFFSIDE template for free
Just log into Framer to explore how Framer Commerce works, no extra signup.
Stay up to date
Be the first to hear about new templates, features, and offers.
Remix OFFSIDE template for free
Just log into Framer to explore how Framer Commerce works, no extra signup.
Stay up to date
Be the first to hear about new templates, features, and offers.